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Abstract

This systematic review synthesizes empirical research on the role of corporate communication in organizational change management, analyzing 60 peer-reviewed studies published between 2000 and 2023. The study identifies six key thematic areas: communication strategies, leadership communication, employee engagement, digital tools, cultural considerations, and measurement frameworks. Findings reveal that structured, multi-channel communication significantly enhances change success (r = 0.61), particularly when combined with participatory approaches that reduce resistance by up to 45%. Leadership communication emerges as a critical factor, with authentic, transparent messaging explaining 37% of variance in employee readiness, though effectiveness varies across cultural contexts direct styles prevail in Western settings, while relationship-based approaches excel in high-context cultures. Digital tools demonstrate dual effects, accelerating adoption rates by 27% through AI-enhanced systems while risking overload when improperly balanced with human interaction. The review challenges universalist change models, demonstrating how cultural intelligence (β = 0.38) and localized adaptation (η² = 0.21) moderate communication effectiveness. Methodologically, the study advances the field by applying rigorous systematic review protocols to quantify effect sizes across diverse research designs. Theoretically, it integrates sensemaking, participatory change, and technology acceptance frameworks into a contingency model of change communication. Practical recommendations emphasize blended strategies, leader training in cultural intelligence, and metrics-driven evaluation. Key limitations include generational communication preferences and long-term digital effects requiring further research. This synthesis provides evidence-based guidance for practitioners while proposing an agenda for future studies on AI-mediated change and multicultural workforce dynamics.

Keywords

organizational change corporate communication leadership communication digital transformation cultural intelligence

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