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Abstract

This study explores the role of digital communication in creating and sustaining organizational competitiveness, focusing on its impact on collaboration, decision-making, and knowledge sharing. Using a systematic literature review approach, the research synthesizes findings from 60 empirical and theoretical studies, aligning them with established frameworks such as the Technology Acceptance Model (TAM), Resource-Based View (RBV), Media Richness Theory, and Diffusion of Innovations (DOI) theory. The results indicate that digital communication tools, including collaborative platforms, social media, and video conferencing, significantly enhance team cohesion, knowledge sharing, and decision-making efficiency. The study highlights that organizations leveraging digital tools experience improved agility, innovation, and competitive advantage. However, several challenges are identified, including digital overload, cybersecurity concerns, skills gaps, and organizational resistance to technological change. The findings emphasize the importance of digital literacy training, robust cybersecurity measures, and strategies to mitigate digital fatigue. Additionally, the study contributes to existing literature by extending TAM through an emphasis on digital skills and RBV by positioning digital communication as a strategic organizational resource. It also advances Media Richness Theory by demonstrating the impact of rich media on decision-making efficiency. This research offers practical recommendations for organizations, including investing in digital upskilling, enhancing security protocols, and fostering a digital-friendly culture. The study concludes that digital communication, when strategically managed, is a critical enabler of organizational competitiveness. Future research is recommended to explore emerging technologies, such as artificial intelligence and blockchain, and their evolving impact on digital communication in organizational contexts.

Keywords

Digital communication organizational competitiveness knowledge sharing virtual teams decision-making efficiency

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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